Samuel Lloyd Lacia-Milby is the new housemates featured in ABS-CBN’s reality show, Pinoy BigBrother aired every Monday to Friday and weekends at 8:00 PM. A 21-year-old Sam was born and raised in Ohio, USA. He is the son of Elsie Lacia-Milby a native of Tago, Surigao Del Sur.

 "Pinoy Big Brother" features the lives of 12 housemates (six male and six females aged 20 to 40 years old) or contestants live together in a Big Brother house for 100 days. The catch is that inside the Big Brother house are 26 video cameras watching their every move i.e. while they’re eating, sleeping, showering, having conversations, fights, kissing, and etcetera. What the video cameras show the dramas that unfold as these 12 housemates interact with each other for 100 days. These housemates are not be allowed any contact with the outside world, thus mobile phones, newspapers, television, radio, computers and even writing materials will not be permitted inside the Big Brother house. Viewers as well as housemates will determine who will be evicted or eliminated in the case of "Pinoy Big Brother" until a winner emerges this December. A cool One Million Pesos in cash; a house and lot; and a brand new Nissan Frontier await the winner.